SALES PROMOTION AS A FUNCTION IN MERCHANDISING
نویسندگان
چکیده
منابع مشابه
Sales Promotion Models
Firms spend a significant part of their marketing budgets on sales promotions. Retail (2012) indicates that during 1997–2011, promotion accounted for roughly 75% of marketing expenditures for US packaged goods manufacturers; the other 25% was for advertising. In 2011, 58% of the budget was spent on promotion to the trade (i.e., from manufacturers to retailers), and 15% on manufacturer promotion...
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The genre of sales promotion communication can be perceived as social processes; they are apt to be dynamic and evolving. The genre can be realized through socially recognized forms of texts; these forms arise from recurrent social situations and gradually become conventionalized and typified responses to similar situations. Each form is realized through a schematic structure, which refers to t...
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It would be a significant understatement to say that sales promotion is enjoying a dominant role in the promotional mixes of most consumer goods companies. The 1998 Cox Direct 20th Annual Survey of Promotional Practices suggests that many companies spend as much as 75% of their total promotional budgets on sales promotion and only 25% on advertising. This is up from 57% spent on sales promotion...
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Improving collaboration between different business functions can be seen as a core priority for both large and small organisations. Indeed, Rouzies et al. (2005) have argued that breaking down barriers between functions and encouraging teamwork can be the key to building competitive advantage. One area of business where such integration would be particularly beneficial is the sales-marketing in...
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ژورنال
عنوان ژورنال: EMC Review - Časopis za ekonomiju - APEIRON
سال: 2019
ISSN: 2232-9633,2232-8823
DOI: 10.7251/emc1901120v